Search Engine Land

MARCH 21, 2023

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. Optimizing for good CTR is more important than optimizing for good expected CTR. 6.308888889 Maine 5.411764706 65.88

CTR 90

CTR Campaign Represent Click Through Rate 90

Hubspot

FEBRUARY 2, 2017

LinkedIn is a highly valuable tool to network with like-minded professionals. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. But here's something we don't talk about as much as we should -- it's also a highly useful marketing platform.

Campaign 78

Campaign CTR Non-Profits CRM 78

Hubspot

JANUARY 21, 2013

Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. But what about using LinkedIn for marketing ?

Campaign 77

Campaign CTR Non-Profits CRM 77