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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're trying to expand franchise sales in Hartford, Connecticut, for example, it won't be a very good use of advertising dollars to target people in, say, Los Angeles. That said, LinkedIn ads can successfully target niche markets, because of its extensive targeting opportunities. Is it generating customers?

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

So if you're trying to expand franchise sales in Hartford Connecticut, showing your ad to people in Los Angeles, California would be a waste of money, and you should take advantage of this targeting option. LinkedIn ads can be really successful for targeting niche markets. You can also tailor your ad copy to specific locations.