Don’t Run A Railroad: Why Publishers Need to Think Like Marketers
Hubspot
MAY 22, 2015
Because the leaders of the railroad companies in the 1920s and 1930s thought they were in the railroad business, when in reality, they were in the transportation business. Marketing needs to work less on media kits and more on converting anonymous visitors to contacts in your database. MQL to Sales Qualified Lead (SQL) rate.
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