Why Keyword Themes +Modified Broad Match = Winning PPC Strategy
ConversionXL
SEPTEMBER 11, 2014
acronyms e.g. MIT for Massachusetts Institute of Technology. In this example, we know that new and used cars have distinct appeal due to differences in price, features, customer appeal, current advertising, etc, so they are separated to focus our targeting. According to Google, a good CTR in the search network is one that is above 1%.
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