Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic
ConversionXL
SEPTEMBER 24, 2020
impressions, CTR, conversions, profitability), increase the budget and roll them out to more people to see. Your main variables are the title, the picture (if any), the copy, and the targeting. You may notice the second ad group is for “Discounts,” so even if the conversions are good, the profit margin is less.
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