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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

impressions, CTR, conversions, profitability), increase the budget and roll them out to more people to see. Your main variables are the title, the picture (if any), the copy, and the targeting. You may notice the second ad group is for “Discounts,” so even if the conversions are good, the profit margin is less.

CTR 111
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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

Once you’ve found some ads convert reasonably well given the whole picture (impressions, CTR, Conversions, profitability), increase the budget & roll them out to more people to see. Your main variables are the title, the picture (if any), the copy, and the targeting. Change One Variable at a Time.

CTR 116