G2

AUGUST 6, 2021

Real-world data is in most cases incomplete, noisy, and inconsistent.

78

78

SalesLoft

MARCH 20, 2023

Companies may create AI models that share data about a particular buyer with other companies’ sales teams without said buyer’s knowledge. The buyer may know they shared their data with one company but have no idea that multiple other customers at this company are using that same data. One of our assets is our scale.

Product 52

Product Technology Technology Trust 52

Heinz Marketing

MARCH 7, 2024

One of my favorite aspects of marketing is the combination of psychology and behavioral analysis with formal data. For example, by fitting a logistic regression model to historical data with known churn outcomes, you can identify which factors are most influential in predicting churn.

Technique 119

Technique Objectives and Key Results Campaign Represent 119

Heinz Marketing

MAY 1, 2024

Cons Complexity: Multi-touch models are more complex to implement and analyze compared to single-touch models, requiring more advanced methodologies and sophisticated data analysis techniques. This data encompasses customer interactions across different touchpoints throughout the entire customer journey.

Objectives and Key Results 105

Objectives and Key Results Customers Campaign Technique 105