Remove Drivers/motivators Remove Pipeline Remove Sales Remove SPIN cycle
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Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

Moving from a volume-based approach to a pipeline-based approach is going to change people’s jobs. How the marketing, sales and customer/account management teams work together is also critical to success. Especially for those working long sales cycles, brand investments are a must. Change across customer-facing teams.

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