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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

Business development representative (BDR) A sales team professional dedicated to outbound lead generation, reaching out to prospects to create sales opportunities. A marketing qualified lead (MQL) has engaged with marketing efforts but isn’t ready for direct sales engagement.

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Why CRM and Marketing Automation Need Each Other

Hubspot

When I was younger and I listened to Hannah Montana sing " The Best of Both Worlds ," I didn't fully understand what she meant. When the two software work together, your company will convert more MQLs to SQLs and make more sales. Essentially, it's all about lead generation and personalization.

CRM 100