Crossing the Chasm by Geoffrey Moore
The Lost Book of Sales
JULY 12, 2021
Early adopters | Visionaries The key point is that, in contrast with the technology enthusiast, a visionary focuses on value not from a system’s technology per se but rather from the strategic leap forward such technology can enable. This can only happen if the sales effort is focused on a single niche market.
52 
Let's personalize your content