understanding-the-sales-force 2016 what-sales-managers-do-that-make-them-so-ineffective 
ConversionXL
MAY 31, 2017
For a decade now, it has been the mechanism that makes inbound marketing and lead generation possible. It has always seemed like a given that if your conversion rate is slumping, you could fix it by making some adjustments to your forms (e.g. True, some companies experimented with social media as a sales channel as well.
The Lost Book of Sales
JULY 12, 2021
It's one of those books that you have to read if you work in sales or technology. Because it brings you a good mental model for understanding modern high-tech marketing, as well as the importance of segmenting and understanding your customers in a manner that I haven't seen anywhere else. What's happening?
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