Wed.Nov 29, 2023

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Key takeaways from the UK’s most effective holiday ads in 2023

Search Engine Land

So, right after Halloween, most digital marketers in Old Blighty launch their Christmas ad campaigns. If digital marketers in the U.S. Ads are evaluated using facial coding, eye tracking, and survey responses to determine which had the biggest emotional and business impact on viewers. out of 10. What makes these ads effective?

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The rise of Google followership: Unlocking visibility on Google’s surfaces

Search Engine Land

It is adopting social signals that increasingly impact content visibility across Google surfaces like Search, News and YouTube. Yet, the key functionality with the potential to greatly impact every brand and shape future visibility across all surfaces is Google’s hidden social networking feature. Shares through Google Chrome.