Search Engine Land

APRIL 12, 2024

JPMorgan Chase launched Chase Media Solutions, a new digital media business. Pilot partners include Air Canada, Solo Stove, Blue Bottle and Whataburger, all of which ran 30-day campaigns through Chase Media Solutions. Chase Media Solutions was announced April 3. Dig deeper: 2024 Predictions: Retail media networks Early adopters.

Networking 93

Networking Launch Retail Construction 93

Search Engine Land

APRIL 12, 2024

The rise of vertical video: From Snapchat to Instagram, TikTok to Shorts Snapchat popularized the vertical video format when it launched its ad platform in 2014. In 2017, vertical video gained traction with the launch of Facebook Stories. I would recommend combining vertical video with AI and content variation.

Launch 99

Launch Presentation Growth Campaign 99

Martech

APRIL 12, 2024

Product managers also play a crucial role in this collaborative approach, ensuring that all stakeholders work towards common goals, ultimately leading to more successful product launches and enhanced customer satisfaction.

Product 105

Product Objectives and Key Results Strategize Technology 105

Advertiser: ZoomInfo

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign, and highlight some key takeaways on how to improve your ABM strategies moving forward.

Campaign

Advertiser: ZoomInfo

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.

B2B