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Search Engine Land
OCTOBER 19, 2023
While the market thinks Microsoft introduced this innovation with the new Bing, the Facebook AI Research team first published the concept in May 2020 in the paper “ Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks ,” presented at the NeurIPS conference. Get the daily newsletter search marketers rely on.
Search Engine Land
OCTOBER 6, 2023
Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. Dig deeper: 5 outdated marketing KPIs to toss and what to reference instead 2.
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Search Engine Land
OCTOBER 13, 2023
While some digital marketers agreed with Google that the practice provides a better user experience, others sided with the Department of Justice (DOJ), arguing that it makes ad auctions unfair and purely helps line Google’s extremely deep pockets. For some queries, the tech giant may have even raised prices by as much as 10%.
Search Engine Land
OCTOBER 13, 2023
As marketing professionals, we frequently feel like we are at war with the financial decision-makers of our organizations. Marketing is just often seen as a cost center since we’re not directly bringing in revenue like sales or customer success,” Marcotullio said.
Lead Fuze
OCTOBER 4, 2023
Ever wondered how to win the high-stakes game of B2B marketing? What if it could also help sales teams enhance their sales process or aid marketers struggling with content creation by offering unique insights into buying behavior? They use this advanced tech not only for tracking but also as part of their overall marketing strategy.
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