Target ROAS in Google Ads: 5 key considerations
Search Engine Land
SEPTEMBER 11, 2023
Advertisers who switched from Target CPA to Target ROAS saw a 14% increase in conversion value at a similar return on ad spend, per Google’s internal data from March 2021. The principle of variability applies to any assigned conversion value, be it revenue, gross profit, or another value estimate unique to your business.
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