How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
SaaStr
APRIL 30, 2024
2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. Nail down one small niche of a market before you hit the gas to scale.
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