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Should Your Business Invest in Technology Now?

Salesforce

We don’t want to over-engineer something that ultimately provides no value,” said Ann Yauger, AVP of product management. “We We figure out the cheapest minimum viable product that’s as lean as possible.” “The strategy should come after you make the technology happen.”

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A 12-step guide for implementing a digital asset management system

Martech

Gore and Associates, best known for its Gore-Tex fabric and products, found itself having to do just that. She also explained why the minimum viable product (MVP) strategy they chose was key to its successful launch. We were very clear that the product they would receive on day one was not the final product.”.