Remove 2023 Remove Account management Remove Objectives and Key Results Remove SPIN cycle
article thumbnail

Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

We need to help key organizational groups adopt and navigate that change successfully. How the marketing, sales and customer/account management teams work together is also critical to success. I’ve watched marketing teams create coordinated, account-focused multi-channel campaigns — and fail to include their sales teams at all.

B2B 134