Remove 2023 Remove Account management Remove Pipeline Remove SPIN cycle
article thumbnail

Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

Moving from a volume-based approach to a pipeline-based approach is going to change people’s jobs. How the marketing, sales and customer/account management teams work together is also critical to success. In other words, an investment in brand now is a return on pipeline later. Get out of the spin cycle of more.

B2B 134