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Remove 2023 Remove GTM Remove Market share Remove Strategize
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How to tune your GTM strategies to cope with budgetary headwinds

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

GTM 126
GTM Market share Growth Technology 126
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Go-to-market tactics that won’t work in a post-pandemic world

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” ” Brands were working on transformative GTM efforts pre-pandemic. From my analysis, the significant new GTM investments we saw led to severely diminishing returns.

Go To Market 108
Go To Market GTM Strategize Growth 108
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