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Why agencies need to work closely with client RevOps teams

Martech

To fully deliver results and revenue for clients, close collaboration with internal RevOps teams is essential. This leads to a more strategic campaign optimization throughout the buyer funnel. Setting up your agency partner for success from the beginning yields efficient spend and improved outcomes for business objectives.

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How to Build An All-Star Go-to-Market Team

Highspot

Marketing Team The marketing team is responsible for creating awareness, generating demand, and strategically promoting products to the target market. Develops sales strategies, identifies key markets, and facilitates effective communication between sales and other departments. It’s a difficult task and there’s a lot to consider.