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Why we care about AR and VR: A guide for marketers

Martech

billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. AR apps like Fologram improve real-time collaboration between on-site project managers and construction experts by enabling virtual meetings. Appleā€™s ARKit was introduced back in June 2017, along with the launch of iOS 11. What is virtual reality?

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