Remove A/B testing Remove Alaska Remove Objectives and Key Results Remove SQL
article thumbnail

How To Get Started With Email Segmentation

Salesforce

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. What are the key tools for email segmentation? Shoppers in Alaska during November are likely more interested in down coats than shoppers in Miami, right? We can experiment with variations through A/B testing.