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4 Tips and Best Practices for Using Marketing Automation for Sales Management

Sales Pop!

MARCH 20, 2023

Marketing automation specifically applies automation to managing marketing tasks. And it can have a profound effect on your sales management, as backed up by the statistics. In this article, we take a deeper look at how you can make the most of marketing automation for improving sales management and growing your business.

A/B testing

A/B testing Teamwork Campaign Target audience/market

How to Start a Lead Management Program in 9 Easy Steps

Hubspot

MARCH 12, 2012

With so many options to reach consumers -- Facebook, Twitter, YouTube, email, Pinterest, search engines, blogs, LinkedIn, mobile, and more -- learning about your target audience's marketing preferences, from channels to frequency to buying triggers, is a key part of building out a lead management program.

A/B testing

A/B testing Lead generation Follow-up Target audience/market

Technology Sales Today

4 Tips and Best Practices for Using Marketing Automation for Sales Management

How to Start a Lead Management Program in 9 Easy Steps

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