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A/B testing

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Target audience/market

4 Tips and Best Practices for Using Marketing Automation for Sales Management

Sales Pop!

MARCH 20, 2023

While it started with sending lucrative emails to your contact list, it has now evolved into conducting full-fledged campaigns based on responsive conversations. Automation helps you orchestrate your email marketing campaigns with ease. Create content that is similar to the content your target audience has interacted with in the past.

A/B testing

A/B testing Teamwork Campaign Target audience/market

How to Start a Lead Management Program in 9 Easy Steps

Hubspot

MARCH 12, 2012

With so many options to reach consumers -- Facebook, Twitter, YouTube, email, Pinterest, search engines, blogs, LinkedIn, mobile, and more -- learning about your target audience's marketing preferences, from channels to frequency to buying triggers, is a key part of building out a lead management program.

A/B testing

A/B testing Lead generation Follow-up Target audience/market

Technology Sales Today

4 Tips and Best Practices for Using Marketing Automation for Sales Management

How to Start a Lead Management Program in 9 Easy Steps

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