A/B testing Cross-sell High impact Networking 
ConversionXL
JUNE 19, 2018
You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Make a connection between A/B testing and your boss/strategy. Prioritise impact over speed. Select tests that make a real impact. Cross-sell/up-sell.
ConversionXL
JUNE 19, 2019
We sell success. Don’t just implement findings—you need to A/B test first. Insights > Ideas > Prioritization > Tests. Top three principles in A/B testing : Give people a relevant reason to buy. A/B test everything using statistical frameworks. Cross-sectional studies, surveys.
ConversionXL
APRIL 12, 2017
It’s not which variant collects more email addresses, it’s which variant sells more books. Summary: Find opps, estimate impact, dig into results, take testing further. Joanna Wiebe: How to Be Specific: From-the-Trenches Lessons in High-Converting Copy. If the copy won’t sell them, what will? Image Credit.
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