Digital Elite Camp 2019 Recap: Takeaways from Every Speaker
ConversionXL
JUNE 19, 2019
Don’t just implement findings—you need to A/B test first. Insights > Ideas > Prioritization > Tests. Top three principles in A/B testing : Give people a relevant reason to buy. A/B test everything using statistical frameworks. A/B tests = increased workload, delays for sprints.
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