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What is quality score and how to use it in PPC

Search Engine Land

We will dive into each quality score factor and explore how they impact your overall campaign and account success. Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads.

CTR 91
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3 Lessons in Measuring Marketing Success [Marketing Update]

Hubspot

They were also able to determine that "text-based emails from an account manager generated 10-times greater a response than nurturing emails that used more HTML.". Romney's campaign has also been experimenting with other forms of social media engagement, and the team plans to continue to do so. of marketers relying on it.

CTR 55