article thumbnail

What is quality score and how to use it in PPC

Search Engine Land

We will dive into each quality score factor and explore how they impact your overall campaign and account success. These scores are determined based on how your campaign did against comparable advertisers. 8.459032258 February 2023 performance for an account only running broad match. Below average. 5 9.5252 (blank) 905.97

CTR 91
article thumbnail

How to Write a Request for Proposal, with Template and Sample

Hubspot

Our staff is located in two offices in Massachusetts. is seeking the services of a full-service communications and marketing firm to develop and execute a comprehensive integrated marketing plan that increases our SEO presence; attracts more social media followers; and effectively completes a lead generation campaign.

Negotiate 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

Our Dublin office will hire aggressively in sales, marketing, account management, and support. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. Businesses in 56 different countries around the world are now using HubSpot to create smarter marketing campaigns.

article thumbnail

Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

I was a Sales Planner, which entailed trafficking and reporting on ad campaigns including banners, emails, and pop-ups (remember those?). We learned accounting and corporate finance, how to assess credit risk in a variety of different industries, cash collections, collateralization, currency risk, etc. Everybody needs a win.

article thumbnail

3 Lessons in Measuring Marketing Success [Marketing Update]

Hubspot

They were also able to determine that "text-based emails from an account manager generated 10-times greater a response than nurturing emails that used more HTML.". Romney's campaign has also been experimenting with other forms of social media engagement, and the team plans to continue to do so. of marketers relying on it.

CTR 55