Remove Account management Remove Campaign Remove Massachusetts Remove Represent
article thumbnail

How to Write a Request for Proposal, with Template and Sample

Hubspot

Our staff is located in two offices in Massachusetts. is seeking the services of a full-service communications and marketing firm to develop and execute a comprehensive integrated marketing plan that increases our SEO presence; attracts more social media followers; and effectively completes a lead generation campaign.

Negotiate 100
article thumbnail

What is quality score and how to use it in PPC

Search Engine Land

We will dive into each quality score factor and explore how they impact your overall campaign and account success. These scores are determined based on how your campaign did against comparable advertisers. The discounted costs per click (CPCs) are a way to reward you for the volume you’ll represent in the auction.

CTR 91
article thumbnail

Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

I was a Sales Planner, which entailed trafficking and reporting on ad campaigns including banners, emails, and pop-ups (remember those?). We learned accounting and corporate finance, how to assess credit risk in a variety of different industries, cash collections, collateralization, currency risk, etc. Everybody needs a win.