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What is quality score and how to use it in PPC

Search Engine Land

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. 8.459032258 February 2023 performance for an account only running broad match. 6.308888889 Maine 5.411764706 65.88

CTR 95