Mon.Jun 17, 2024

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Sales Strategies for Surviving Economic Downturns

Iannarino

Learn how to navigate and thrive in a soft economy with proven sales strategies.

Sales 260
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Talking With ChatGPT Mirrors Our Human Conversations

Partners in Excellence

Have you ever noticed how the way we work with ChatGPT and other LLMs tends to mirror so many of our customer and internal conversations? Too often, it might be similar to talking with a very knowledgeable person who is unengaged, uncaring, aloof. The typical conversation with a LLM is very one sided. It’s not very interested in us, it seems to be in a rush, as if it has someone or something more important to work with.

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Will you ever trust a B2B tech vendor?

Martech

Trust in business is not quite the same as trust in our personal lives. I think everyone recognizes that. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. When it comes to trust, the best a B2B tech vendor can hope for is to be where IBM stood when someone coined the phrase, “No one ever got fired for buying IBM.

Trust 116
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Reddit unveils new Conversation Ads

Search Engine Land

Reddit announced a major revision to its conversation page ads, including a new placement within discussion threads. Trying to position itself as a leader in contextual advertising, Reddit is emphasizing the power of authentic conversations in an AI-dominated digital landscape. Why it matters. Reddit said that 2 in 3 users would purchase a product after seeing an ad on the platform, indicating it is a key platform during the consumer buying journey for product/brand decisions.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Spotlight on the expert: Shama Hyder

Martech

Shama Hyder is OG social media marketing. At the University of Texas, Austin, she wrote her thesis on Twitter — back when it had 2000 users. She was at SXSW’s first-ever event about interactive. At one point in the interview, Shama says social media marketing is one of the few things she’s good at. You don’t have to talk to her long to know that isn’t true.

Consult 112
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SCAMPER your way to better SEO and content marketing ideas

Search Engine Land

There is a lot of content out there. And guess what? 99% of it is terrible. Then, there is that 1% of content – the really good to absolutely phenomenal stuff. Sometimes, that is hot news, like the recent Google Search leak , but there are also pieces of content that are so powerful, useful and memorable that just a single piece can propel a business forward.

Promote 111

More Trending

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Google’s $2.3 million check secures bench trial in adtech antitrust case

Search Engine Land

Google has successfully maneuvered to have its adtech antitrust case heard by a judge rather than a jury, potentially reducing unpredictability in the high-stakes lawsuit. Driving the news. Google submitted a $2.3 million cashier’s check to cover potential damages, effectively removing the monetary aspect of the case and securing a bench trial.

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Hiring a data warehouse architect: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

SQL 96
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How to win Black Friday and Cyber Monday in 2024 by Wunderkind

Search Engine Land

For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. In our BFCM playbook, we reveal data-driven predictions for the upcoming season, highlight crucial dates to mark on your calendar, and share proactive strategies you can i

Retail 100
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How to win Black Friday and Cyber Monday in 2024 by Wunderkind

Martech

For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. In our BFCM playbook, we reveal data-driven predictions for the upcoming season, highlight crucial dates to mark on your calendar, and share proactive strategies you can i

Retail 94
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Stop the Dysfunction in the Sales Function

Understanding the Sales Force

On Father’s Day I found myself thinking about how our son has grown from a little boy to a 22-year-old man. Back then, he was in awe: Of how strong I was; but now he is significantly stronger than me and does the heavy lifting Of how hard and far I could throw a baseball; but now he throws it three times further than I can and at twice the speed O how I knew everything; but now he knows more about more topics than I can fathom About my ability to easily navigate lane switches, turns and p

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Overcoming Common Challenges in OKR Planning

G2

Imagine crossing off every planned action item on your to-do list, only to realize you're still miles away from your desired outcomes. Sound familiar? Crafting an objectives and key results (OKR) plan that's both realistic and impactful is challenging.

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How This Swag Startup Made $3.3 Million in Year One

Hubspot

Welcome to Trends , a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. This story was originally published in 2021 and updated with new data. Trendster Michael Martocci went to school to study finance. Instead, he ended up with a side project that would eventually make him millions. “My buddy and I wanted to get custom flags and shirts made to promote a location-based social media network that we were building on campus, and it just seemed super expe

Finance 63
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Elevating Small Business Tech Stacks with Digital Work Order Software

G2

Small business owners can integrate digital work order tools into their tech stacks to streamline operations and delegate repairs and upkeep tasks.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Using Video to Accelerate Your Sales Pipeline: Morgan Ingram's Master in Sales Series Part 1

Hubspot

Salespeople often talk about using video, but most of them are afraid of it. Video can help you stand out from the crowd and differentiate yourself from other sellers — but it can be intimidating in the beginning. I mean, it's uncomfortable enough talking into a camera lens by yourself, much less knowing people will watch the video and judge your ability to talk to the lens.