Account management GTM Price X-functional 
SaaStr
MAY 10, 2019
How should North Star’s be segregated between GTM teams and biz ops teams? You said you believe in eliminating the handoffs between GTM teams and the redundancy of MQLs and SQLs. That’s an internal function, but to the customer it shouldn’t be obvious that that’s their obligation, right?
Sales Hacker
AUGUST 30, 2018
In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. CR(t) —The conversion rate as a function of time to get to a single SQL. Nurtured] leads such as by visiting a pricing page. We call this a 3 x 3 account — a term coming from organizational selling.
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