Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. Taxi apps and rideshare services are mobile-driven and offer sustained attention to ads when riders are in the vehicle. click-through rate on ads.

Click Through Rate 105

Click Through Rate Campaign Technology Technology 105

Martech

MARCH 7, 2024

Why aren’t marketers prepared yet? There’s a sense that brand marketers, still able to run cookie-based campaigns, are shrinking from the realization that the day will come when they just can’t do that anymore. We see great click-through rates and conversion rates from Bing.

Advertising/ Marketing 112

Advertising/ Marketing Click Through Rate Cross-sell Government 112

Martech

MARCH 15, 2022

Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. Successful campaigns use it to glean actionable data and send audiences the most relevant ads. As users see more relevant ads, click-through rates improve, leading to a better ROI.

Technology 113

Technology Technology E-commerce Campaign 113