Remove Advertising/ Marketing Remove Commission Remove Objectives and Key Results Remove Service
article thumbnail

This day in search marketing history: March 11

Search Engine Land

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.”

article thumbnail

Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

What makes a digital marketing agency successful? Conclusion Pricing Models of Digital Marketing Agencies Digital marketing agencies make money by charging clients for their services. Retainer-Based Pricing In a retainer-based model, clients pay a fixed monthly fee for ongoing services from the digital marketing agency.