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This day in search marketing history: March 11

Search Engine Land

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.”

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What Is An Account Executive?

The 5% Institute

Account executives can be found in various industries such as advertising, marketing, public relations, technology, and more. This leads to higher customer retention rates and positive word-of-mouth referrals. Continuously Learn and Improve Stay updated with industry trends, sales techniques , and new technologies.

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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

Comprehending how a digital marketing agency gains income is imperative for sales representatives, recruiters, startups, marketers and entrepreneurs. For digital marketing agencies, it means managing resources efficiently while delivering high-quality services that attract and retain clients. Read more at AdAge.