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How To Get Started With Email Segmentation

Salesforce

Shoppers in Alaska during November are likely more interested in down coats than shoppers in Miami, right? Customer relationship management (CRM) systems play a crucial role in storing and managing customer data, while analytics tools help in extracting meaningful insights. A marketer gathers, analyzes, and acts on data.

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What Is Lead Qualification and How Does It Work?

Salesforce

Sales qualified leads (SQLs) Depending on how your company uses this term, either an SQL has been qualified, typically by marketing, and passed along to sales for follow-up or a sales rep has qualified the lead themselves and found them to be a good match for the company. Want to take the #1 CRM for a test drive?