10 of the Best Public Relations Examples to Inspire Your Next Campaign
Hubspot
MAY 7, 2018
By immersing Lyft customers in an environment that was as terrifyingly strange and eerily similar to Hawkins, Indiana, they made Stranger Things fans feel like they were actually in the Upside Down. One of the stunts that built up this hype was Lyft and Netflix’s Strange Mode prank. HostelWorld : Even Divas are Believers.
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