What is the significance of Oracle’s Fusion Marketing launch?: Tuesday’s Daily Brief
Martech
SEPTEMBER 28, 2021
I used up some vacation days last week and was rewarded with some fine weather as I made a trip up to Rhode Island. I thought it was significant news, especially as it implicitly reduces the role of CRM to a system of record for the last stages of the purchase cycle. Why we care. Attribution has long been an issue for marketers.
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