What is the significance of Oracle’s Fusion Marketing launch?: Tuesday’s Daily Brief
Martech
SEPTEMBER 28, 2021
I used up some vacation days last week and was rewarded with some fine weather as I made a trip up to Rhode Island. In a move away from last-click, data-driven attribution [DDA] will soon be the default attribution model for all new Google Ads conversion actions,” tweeted Ads Liaison Ginny Marvin on Monday morning. Why we care.
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