How to Check the ROI of Your ABM Strategy
Sales Hacker
JULY 15, 2021
The ABM approach supercharges growth whether you are in enterprise B2B, B2C commerce, or a SaaS affiliate marketer. Click-through rate (CTR): Is the number of clicks your ad gets divided by the number of times they show your ad (impressions). Under B2B, you can drill down to niche-specific tools. Address them for a higher ROI.
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