Crossing the Chasm by Geoffrey Moore
The Lost Book of Sales
JULY 12, 2021
Because it brings you a good mental model for understanding modern high-tech marketing, as well as the importance of segmenting and understanding your customers in a manner that I haven't seen anywhere else. It's one of those books that you have to read if you work in sales or technology. Table of Contents. What's happening?
Let's personalize your content