Remove blog three-buyer-personas-your-gtm-messaging-strategy-should-address
article thumbnail

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

As it turned out, their AI interview notetaker didn’t address a huge pain point. Both brand marketing and product marketing are important to a well-built marketing strategy. Brand marketing provides a strategic approach to building relationships between your brand and your customers. They rely on each other for success.

Product 110
article thumbnail

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article. What is a Go-to-Market Strategy?