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What is quality score and how to use it in PPC

Search Engine Land

We will dive into each quality score factor and explore how they impact your overall campaign and account success. Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads.

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This day in search marketing history: January 9

Search Engine Land

Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats. 2008: The two changes made to this referrals pricing structure only impact referrals to the AdSense product. 2008: Google mapped the results of the New Hampshire U.S. What Is The Mountain Of Butterflies? by Gus Spathis.