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Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.

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What is quality score and how to use it in PPC

Search Engine Land

We will dive into each quality score factor and explore how they impact your overall campaign and account success. These scores are determined based on how your campaign did against comparable advertisers. Essentially, these campaigns target the same keywords and use the same ads. Below average. 6.308888889 Maine 5.411764706 65.88

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This day in search marketing history: January 9

Search Engine Land

2008: The two changes made to this referrals pricing structure only impact referrals to the AdSense product. 2008: Google mapped the results of the New Hampshire U.S. 2008: New features included Keyword Expansion, Keyword Search Volume Historical and Forecast, Keyword Buzz and more. by Gus Spathis. by Brian Massey.

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Looking for a list vendor? Ask these questions first

Heinz Marketing

When we get started on a strategic campaign planning engagement with a new client, one of the first things to determine is the “who.” Is this database able to provide you that list of IT Directors in software companies that have more than 100 employees, with $500M or above in revenue, located in New Hampshire?

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How to Build an Ecommerce Business Amazon Can't Compete With

Hubspot

Nashua, New Hampshire is a quintessential New England city. Consumers love the convenience, speed, prices, and accessibility ecommerce delivers, and entrepreneurs love that they can now turn limited passion projects into full time careers and viable businesses. How can this be? It’s a good time to be an Ecommerce SMB.

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4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Hubspot

And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. But what if your campaign had all those things. In New Hampshire, for example, there are 10 stores.

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9 more states join federal antitrust lawsuit against Google

Search Engine Land

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. The potential implications of these lawsuits may directly impact advertisers’ strategies, costs, and overall effectiveness of their digital campaigns.