How to transform your Google Ads headlines with anti-audiences
Search Engine Land
APRIL 30, 2024
Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering. The problem is clicks and click-through rates (CTR) are poor metrics for determining an ad’s effectiveness. Does this mean you should aim for a lower CTR? Target audience : People looking for an edu-tainment learning style.
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