Click Through Rate CTR Customer Relationship Management Engineering 
The 5% Institute
JUNE 26, 2023
Conversion KPIs Conversion KPIs track the effectiveness of marketing efforts in converting leads into customers. Metrics such as conversion rate, click-through rate (CTR), and landing page conversion rate fall under this category.
Highspot
FEBRUARY 14, 2024
Components Sales Plan: Includes sales tactics, prospecting strategies, target setting, and customer relationship management (CRM) activities. Conversion Rate (Marketing): Percentage of website visitors who take a desired action. Click-Through Rate (CTR): Percentage of people who click on a specific link.
Highspot
FEBRUARY 14, 2024
Components Sales Plan: Includes sales tactics, prospecting strategies, target setting, and customer relationship management (CRM) activities. Conversion Rate (Marketing): Percentage of website visitors who take a desired action. Click-Through Rate (CTR): Percentage of people who click on a specific link.
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