ConversionXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Generally speaking, each playbook should have five main parts. Marketing strategy.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

FEBRUARY 3, 2022

Acquisition: Generating leads and new users; Activation: Increasing product usage and improving customer experience; Retention: Reducing churn and encouraging repurchasing; Referrals: Encouraging brand advocacy; Revenue: Turning leads into customers. These stages aren’t a strict pathway.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Heinz Marketing

AUGUST 28, 2023

Set Clear Objectives Define your goals – whether it’s lead generation, brand awareness, or thought leadership. Partnerships and Collaborations: Check if they have any strategic partnerships or collaborations with other brands. Cost Per Click (CPC): Determine the cost of each click on your ads.

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95