Account-Based Marketing vs. Lead Generation: Which is Right for You?
ConversionXL
JUNE 2, 2022
I then took to Twitter and Slack to ask for recommendations from my network. DocuSign , for example, created an ABM program to increase click-through rates and boost the number of conversations with high-value accounts. most commonly popped up. That led me to a page on the Otter.ai Winning high-value clients with ABM.
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