article thumbnail

What every marketer needs to know about programmatic advertising

Martech

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. What is a retail media network?

Retail 107
article thumbnail

Google Ads Leads vs Website Traffic: Boosting Success

Lead Fuze

It’s not merely tactical; it holds strategic value too by identifying market gaps ripe for innovative campaign approaches from marketers willing to take risks while maintaining focus on achieving high click-through rates and conversions. Dive into the competitive world of Google Ads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

I then took to Twitter and Slack to ask for recommendations from my network. DocuSign , for example, created an ABM program to increase click-through rates and boost the number of conversations with high-value accounts. most commonly popped up. That led me to a page on the Otter.ai Winning high-value clients with ABM.

article thumbnail

Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

You may notice the second ad group is for “Discounts,” so even if the conversions are good, the profit margin is less. Build a solid network of relevant tweeters with similar audiences to help distribute and amplify your message. Other social networks. At first glance, the second ad group seems to be converting better.

CTR 111
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. image source.

Customers 115
article thumbnail

Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

While it’s also a little blurry, you may notice the second ad group is for “Discounts” so even if the conversions are good, the product is not being sold at full profit margin. How To Get More Clicks On Twitter. 15 Ways To Increase The Clickthrough Rates On Your Tweets. Other Social Networks. Meta Description.

CTR 116
article thumbnail

How To Develop Your Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. image source.

Customers 112