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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

I then took to Twitter and Slack to ask for recommendations from my network. DocuSign , for example, created an ABM program to increase click-through rates and boost the number of conversations with high-value accounts. By serving an audience nobody was directly talking to when it first launched: creators.

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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. image source.

Customers 115
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How To Develop Your Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. image source.

Customers 112
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. image source.

Customers 105
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. image source.